A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Ambassify is an employee-advocacy platform for activating your team. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Ambassify leans employee advocacy platform.
| Feature | WillowThe B2B social engine | AmbassifyEmployee advocacy platform |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | No publicly available free trial. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Essential €700/month: default captions & images and gamification. Premium €1,200/month: targeted distribution, multi-language campaigns and the customer portal. Enterprise (custom pricing): priority phone support, bundle campaigns and auto-share exec content. |
| Coaching | Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | Personalised coaching and onboarding; a dedicated senior customer success manager on Enterprise. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Onboarding and support, with priority phone support and a dedicated senior CSM on Enterprise. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Content is planned and published within campaigns — not a full multi-platform scheduling calendar. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | Employees reshare to their own networks; no direct tagging control. |
| Best time to post | ✓Best time to post recommendations based on years of customer analytics. | –No feature suggesting optimal posting times. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Strong campaign-level analytics — clicks, shares, reach and engagement per post and per ambassador — with advocacy ROI and custom dashboards. |
| Link tracking | Link tracking for every link in your posts. | Built-in URL click tracking of clicks, shares and engagement per ambassador and campaign. |
| Data export | Export analytics as a clean, visual PDF. | Custom dashboards and exportable reports. |
| Content, AI & inspiration | ||
| AI & content generation | ✓Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | –AI is not a core focus; content creation is largely manual. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No built-in RSS feeds or external inspiration tools. |
| Post inspiration | ✓Best practices and topical calendars for post inspiration. | –No external content inspiration tools; default campaign captions and images only. |
| Academy | Extensive guides on social media fundamentals. | Guides and webinars on advocacy. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Ambassify on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”