In the third quarter, Will got a lot more useful on LinkedIn. He reads your profile and your PDFs, checks in with you every week, tags almost anyone and tweaks his writing style when you ask. In Willow, analytics charts show clearer dates.
Willow platform
Clearer dates in analytics charts
Improved · 15 September 2025
When you look at six to twelve months in your analytics, the charts show clearer date information. Hover over a data point and you see the full week, Monday to Sunday, behind a weekly total, so it's clear what period each bar stands for.
Learn more in the help center: Reviewing your analytics.
Will
Ask Will to change his writing style
New · 18 August 2025
You can ask Will to tweak his writing style.
See the impressions of your posts
Improved · 14 August 2025
Will can now fetch the total impressions of each of your posts, using LinkedIn's own API. He could already fetch some other metrics, but not impressions.
Learn more in the help center: Analytics terminology.
Will reads PDFs
New · 12 August 2025
Upload a PDF to Will, or send him a link to one, and he reads the text and the images in it.
Tag almost anyone on LinkedIn
New · 28 July 2025
Will can now tag any LinkedIn profile, as long as that person's settings allow mentions from everyone. This follows LinkedIn's own rules for posting. Will's search got better too. If he can't find the person, share their LinkedIn profile link and he works with that.
Learn more in the help center: Tagging on LinkedIn.
Will checks in with you
New · 14 July 2025
Will now checks in with you regularly, currently once a week. His message takes your conversation and your posting so far into account. If you don't reply for 30 days in a row, he stops reaching out until you're active again.
Will reads your LinkedIn profile
New · 2 July 2025
Will can now fetch the information on your LinkedIn profile.
Also in Will
- The link to your post (25 July). When you confirm a post and Will has published it for you, he sends you the link, so you can check it on LinkedIn.