Product updates / Q2 2025
Product update

Will listens, looks and searches the web

In the second quarter, Will learned to listen, look and search. You can send him voice notes and images, he can post with an image, tag organisations and your connections, read your recent LinkedIn posts and search the web. Will launched on Product Hunt in April: read the story.

Willow platform

Images for Instagram are checked

Improved · 4 April 2025

Willow now checks the aspect ratio of images you plan to post on Instagram. If an image doesn't comply with Instagram's rules, you see a clear error message.

Learn more in the help center: Instagram sizes and ratios.

Will

New · 26 June 2025

Will can now search the web with Google. You can ask him to write a post about a company, and he looks the company up and reads its website. You can ask him to find a fitting image for a post, or to look up the latest news on a topic.

Will reads your recent LinkedIn posts

New · 16 June 2025

Will can read your roughly 40 most recent LinkedIn posts, together with their interactions, reposts and comments.

Tag organisations and your connections

New · 1 May 2025

Will can @mention organisations on LinkedIn (1 May). Since 30 May you can mention people too. The person should be a first-degree connection, and their LinkedIn settings should allow mentions in posts.

Learn more in the help center: Tagging on LinkedIn.

No more asterisks or em dashes

New · 1 May 2025

Will no longer suggests posts with asterisks or em dashes.

Post with an image

New · 16 April 2025

You can now post with a single image through Will. Since 29 April, Will can also send images to you when that fits.

Show Will an image

New · 14 April 2025

Will can now process and understand the images you send him as files. He can also understand and answer questions about images from a link, whether you share it or he finds it on another page, like a homepage or a blog post.

Send Will a voice note

New · 1 April 2025

You can now send Will voice notes. He listens and acts on what you said.

Also in Will

  • Will's contact card (26 June). Will sends you his contact card 23 hours after your account is created.
  • YouTube links get a thumbnail (9 May). When you share a YouTube link in a LinkedIn post through Will, a thumbnail image is added to the post.
  • Buttons instead of links (14 April). To subscribe or to connect your LinkedIn account, Will now sends you a button instead of a plain link.

Want to see Willow live?

Thirty minutes. Your firm's voice modelled in real time. No deck.

“Besides the 1-on-1, my favourite part is the calendar view — that’s my daily dashboard of what’s going on and what’s upcoming.”
JM Jackie McIlroyCOO · United Codes