A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Typefully is a focused writing tool for X, LinkedIn, Threads, Bluesky and Mastodon. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Typefully leans x & LinkedIn writing.
Last reviewed:
| Feature | WillowThe B2B social engine | TypefullyX & LinkedIn writing |
|---|---|---|
| Location | Ghent, Belgium | Remote company |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | No free trial for paid plans; a free plan exists. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. | Free plan: 1 social set, 15 scheduled posts/month and the content calendar. Creator €12.50/month: unlimited scheduling, AI writing and pro engagement tools. Team €29/month: unlimited members and collaboration. Agency €79/month: unlimited teams & clients and 50 social sets. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Email support and a Help Center; learning is community-driven — no structured coaching program. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Email support and a Help Center; community-driven learning. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Free plan schedules 15 posts/month; unlimited on paid plans. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Best Time to Post suggestions from engagement, optimised especially for X. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Analytics for X on paid plans (profile conversion, tweeting streaks) with CSV export; no cross-platform analytics suite. |
| Link tracking | Link tracking for every link in your posts. | Basic link tracking via integrations and analytics. |
| Data export | Export analytics as a clean, visual PDF. | CSV export for X analytics; no advanced reporting exports. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI is embedded as a co-writer that learns your voice — generates tweets, threads and LinkedIn posts, and rewrites and improves content. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No external trend discovery or news feed. |
| Post inspiration | ✓Best practices and topical calendars for post inspiration. | –Internal inspiration via AI content and a drafts system; no external discovery. |
| Academy | Extensive guides on social media fundamentals. | Blog and guides. |
Competitor plans, prices and features change often. Always check Typefully’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Typefully on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”