A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Agorapulse centres on a social inbox for managing mentions, comments and messages. Willow focuses on getting consistent, on-brand content out — with unrestricted LinkedIn tagging and a coach who knows your industry.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans content creation and coaching; Agorapulse leans inbox, moderation and reporting.
Last reviewed:
| Feature | WillowThe B2B social engine | AgorapulseInbox-first social management |
|---|---|---|
| Location | Ghent, Belgium | Paris, France |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | Agorapulse includes a 30-day free trial, no credit card required, to test the platform before purchasing. |
| Pricing | The pricing packages of Willow are very straightforward. They include every single feature and AI tool. Plans costs €289/month with quarterly coaching sessions and €545/month with monthly social media coaching, billed yearly. Plans have 20 channels and unlimited users. | The pricing is tiered by features and number of users, with clear caps on profiles per plan. Monthly contracts start from $99 per user. |
| Coaching | Users with a Kickstart or Pro plan have access to monthly or quarterly social media coaching with a dedicated expert. | Agorapulse provides guides and onboarding tips in the platform, but unlike Willow, they don't offer structured social media coaching sessions. |
| Support | Users can reach out to native English and Dutch support staff during office hours. Willow has a dedicated account manager per customer. | 24/7 email and live chat support on all plans; faster response times and a dedicated Customer Success Manager on higher tiers. |
| Publishing & scheduling | ||
| Scheduling | Willow allows for unnlimited social media scheduling without time horizons. | Agorapulse includes a queue-based scheduler, a calendar view and bulk upload tools for posts. |
| LinkedIn tagging | ✓Tag people on LinkedIn without restrictions. | –Agorapulse supports mentioning on LinkedIn, but personal profiles cannot mention other personal profiles, and mentions may not appear in some cases. |
| Best time to post | Willow has best time to post recommendations based on years of customer analytics. | Agorapulse calculates recommended publishing times based on engagement data for Facebook, Instagram, LinkedIn, TikTok, YouTube, and X (Twitter). |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Agorapulse delivers detailed reporting dashboards covering engagement, reach, clicks, and follower growth per channel and profile. |
| Link tracking | Link tracking is possible for all links that are uploaded to social media posts. | Advanced link tracking with UTM parameters and Google Analytics integration is supported via PulseLink in bio pages. |
| Data export | Users can export their analytics as a clean visual pdf. | Global data exports or custom reports in pdf or csv can be manually or automatically created. |
| Content, AI & inspiration | ||
| AI & content generation | Willow creates custom social media calendars and LinkedIn captions (Willow model) for customers with a Kickstart, Pro or Custom plan. | Agorapulse AI helps automate content creation with a writing assistant, reply suggestions, sentiment analysis, hashtag recommendations and alt text generation as part of the platform’s AI toolkit. |
| News & discovery | Willow users can get ideas from newspapers, RSS feeds and keyword monitors in their dashboard. | Agorapulse includes a social inbox for monitoring mentions, comments, and messages across LinkedIn, X, Instagram, Facebook, Reddit and the web. |
| Post inspiration | The platform also includes best practices and topical calendars for post inspiration. | Post inspiration can be found through external resources such as blog posts, guides, and best-practice examples. |
| Academy | Willow also provides extensive guides on social media fundamentals. | Agorapulse users can access a free resource centre with tutorials and webinars. They can also get a certified user badge the Agorapulse Academy. |
Competitor plans, prices and features change often. Always check Agorapulse’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Agorapulse on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”