Free templates

Social media templates

Six templates you can open in Canva and use today — an event post, a hiring post, an announcement, a blog carousel and two more. Take them, they're free.

Then the honest part: a template is an empty frame. You still have to decide what goes in it, write the words, resize it per channel, and do it again next week. That's the work templates don't remove. Further down, what we built instead.

Get the six templates See what we built instead

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Six templates, no strings

Six of the posts a firm actually needs to make, most weeks. Editable in Canva's free tier — no account upgrade, no watermark.

The event post template: a bold TITLE EVENT heading on Willow blue with placeholder time, date and address lines, and a photo of a phone in the lower corner.

Event post

You're speaking, hosting or exhibiting. The what, where and when, legible at feed size.

Open in Canva
The blog post carousel template: a Title Blog post heading with a subtitle line on Willow blue, framed by a thin border, with a swipe arrow in the lower corner.

Blog post carousel

An article turned into slides, for the people who won't click through to read it.

Open in Canva
The hiring template: WE ARE HIRING set large beside a photo of a phone, above a job vacancy title and a short bulleted job description.

Hiring

A vacancy that reads like an invitation rather than a job-board entry.

Open in Canva
The announcement template: a white card on Willow blue with ANNOUNCEMENT on a dark tab and a short placeholder message beneath.

Announcement

News from the firm — a launch, a move, a milestone worth marking.

Open in Canva
The welcome-to-the-team template: a circular photo frame on Willow blue above WELCOME TO THE TEAM, with name and function fields under it.

Welcome to the team

The new starter, introduced properly instead of in passing.

Open in Canva
The press and article sharing template: a photo of stacked newspapers on Willow blue, above a news article title and a line of placeholder text.

Press & article sharing

You made the paper. Frame the coverage instead of screenshotting it.

Open in Canva

The catch

A template hands you the frame. The work was never the frame.

Downloading a template is fifteen seconds. What comes after is the part that stalls: deciding what this week's post is about, writing it so it sounds like your firm and not like a template, fitting it to LinkedIn and Instagram's different crops, and then finding the will to do it again seven days later.

So Willow doesn't give you templates to fill. Willow Create drafts the post from a profile of your business, and the visual arrives already made, already in your brand, already sized for the channel. You approve it or you change it.

New here? How Willow Create works — the profile, not the prompt.

On every plan

Three formats, made for you

Every Willow Create draft arrives with its visual already built. These three cover the overwhelming majority of what a firm posts.

Compare plans
A Willow quote visual as published on LinkedIn: white and blue type on a navy card reading "Showing up once a week puts you in the top 18% of pages", with a source line beneath.
Quote visual. One claim, set large, with the source underneath. The accent colour and the logo come from your brand, not ours.
A Willow list visual on LinkedIn: a navy card headed "Posts worth co-authoring" with three numbered items, each with a short subline.
List visual. Three to five numbered points, each with a subline. Regenerate it if the first cut isn't right.
A Willow carousel cover slide on LinkedIn: "LINKEDIN STUDY" above the headline "The algorithm tracks your rhythm, not your posts", with a swipe prompt in the corner.
PDF carousel. Usually five or six slides. All of them are made, not just the cover — and every slide is editable.

The three above are Willow's own posts, published from Willow. We use the product we sell.

How it works

Your brand, read off your own website

Nobody fills in a brand questionnaire. The visual system is derived from what you already published.

  1. 01

    Colours and fonts come from your live site

    Willow reads your website and pulls your palette, plus your fonts where the typeface allows it. If the site's choices aren't right for social, or the font can't be used, your coach sets the closest match.

  2. 02

    So does your logo

    Pulled from the same place. If what's on the site is too small or too low-resolution to sit on a post, your coach replaces it with a clean file.

  3. 03

    Imagery from the stock library

    A built-in stock photo library backs the formats that use a photo, so a post never waits on someone finding an image.

  4. 04

    Channel sizes are handled

    LinkedIn, Instagram, Facebook and X all want different crops. You don't manage that — the aspect ratio per channel is taken care of.

Yours to change

Made for you, not locked away from you

A draft is a starting point, not a verdict. Everything on the visual can move.

Willow's composer with a post visual open for editing: the headline text is selected directly on the image, with media and caption controls beneath.
Edit the words on the image. Click the text on the visual and type. No export, no round trip through a design tool.

What's adjustable

  • Text — rewrite it, shorten it, or take an element off the visual entirely.
  • Colour — switch the accent, or move between the light and dark theme.
  • Logo — swapped by your coach if the version on your site doesn't hold up at post size.
  • Styles — editable in-app on the latest version of the app.

Prefer not to touch any of it? Approve the draft and it publishes on the schedule you agreed with your coach.

Willow's theme picker: a light theme row and a dark theme row, each holding the same quote visual in a different accent colour — blue, orange and white.
Themes, not one-offs. The same visual in light and dark, in each of your accent colours. Pick the set you like and every future draft uses it.

Pro and Custom plans

Or have a designer build your set

On Pro, a designer builds templates specific to your firm — the formats you actually need, in your identity rather than a derived version of it. Included in the plan, not an add-on.

See Pro
01

Designed once

You tell us the formats you need — the number depends on what you post. Turnaround depends on the queue, but it's usually the same week.

02

You approve it

Nothing gets applied automatically. The set only goes live once you're happy with it.

03

Then applied consistently

From then on every draft uses your set — same design discipline every week, without a designer in the loop each time. Adjust the set whenever your brand moves on.

A custom vacancy carousel designed for PA Recruitment: an Accountmanager job title on the firm's tan and gold brand ground, with its own logo and a strapline at the foot.
Vacancy carousel — PA Recruitment
A custom vacancy carousel designed for Procarus: a Project Manager Digitale Overheid title in white on the firm's deep red brand ground, with its logo and penguin motif.
Vacancy carousel — Procarus
A custom testimonial visual designed for Procarus: a Dutch pull quote in white on the same deep red ground, credited to Robin Leysen, Senior Projectmanager, with a portrait.
Testimonial — Procarus

Which plan

What's on each plan

VisualsKickstartProCustom
Stock photos & PDF carouselsYesYesYes
Custom templates & design—YesYes

Full plan comparison

See it on your own brand

Book thirty minutes. We'll read your site on the call and show you the visuals Willow Create would draft for your firm.

Book a free demo See pricing
“My Willow is all done for the coming weeks, so I’m switching it off for now — everything’s scheduled and things can calm down a bit.”