Eight years of helping lawyers, accountants, recruiters, consultants and IT teams post consistently — distilled into free e-books, in-depth courses and 100+ blog posts. No login. No paywall.
No hacks. Only proven, timeless strategies — including the Six Pillars framework adopted by thousands of B2B service businesses.
An easy-to-follow 6-step formula for B2B service businesses and thought leaders. Consistency, Value, Content mix, Engagement, Personality, and the Organic / Paid balance — all explained.
Coming soonProven strategies to elevate your legal practice's social media presence — drawing on our work with 200+ lawyers across the Benelux and beyond.
↓ Download free →Find out how to be successful on social media as an accountant or financial advisor — with examples from firms like ACS, Godderis and Carbofisc.
↓ Download free →The Six Pillars framework tailored exclusively for recruiters — how to stand out, attract candidates and build a credible employer brand on social.
↓ Download free →Make your firm's point of view legible — and ship it every week. The Six Pillars adapted for consulting, drawing on our work with Mbraining, Pono and PS:Grow.
↓ Download free →Construction runs on trust and reputation. Learn how to keep both growing — across the company page, the people on site and every project cycle — without losing time on social.
↓ Download free →Technical teams have valuable points of view — they rarely have time to post them. Turn launches, customer wins and engineering insight into a feed that talks to buyers, with examples from United Codes and Triniti.
↓ Download free →Built for solopreneurs, business owners and professionals. Pick a course based on where you are today.
If you're new to social media, this course is for you. We'll explore the building blocks of a strategy, define goals, and learn how to track progress with analytics.
A no-nonsense guide built for professional service providers & thought leaders. Learn to create effective posts and build a strategy using our 6-step framework.
Explore foundational concepts, tactics and examples to establish and communicate a strong personal brand on social media — without sounding like a guru.
Explore personal branding for CEOs, the importance of thought leadership content, and tips for leveraging LinkedIn to enhance your brand.
Commit to a posting schedule, build a consistent brand voice, and pick the right channels. Includes real examples from SuccesJobs and mBraining Nederland.
Personal accounts reach roughly 5× more than company pages. Learn how to turn your team's networks into your most-trusted distribution channel.
Willow Analytics pulls metrics from all your connected accounts into one dashboard. Learn how to read the overview, sort posts, and turn data into action.
Facebook organic reach has dropped to as low as 2.6%. Learn which metrics still matter, how to read reach vs. engagement, and adjust your strategy accordingly.
Twitter is fast-moving and unique. Tracking analytics shows which content works, who engages and how to improve — even for B2B with a smaller audience there.
100+ blog posts on everything from LinkedIn tagging to AI tooling to industry-specific playbooks.
We analyzed 488 LinkedIn company pages over 12 months. The answer to "how often should you post?" surprised us. We knew consistency mattered but we had no idea it was this impactful.
Belgian and Dutch accounting firms that ignore social media aren't just missing marketing. They're losing the talent war, ceding referral networks, and letting…
Which social media platforms actually work for HR and recruitment firms in Belgium and the Netherlands? LinkedIn, Instagram, TikTok, Facebook: a practical…
We analysed 374 LinkedIn business pages to understand the real relationship between follower count and impressions per post. The short answer: more followers…
Which social media platforms actually work for accounting firms in Belgium and the Netherlands? A no-nonsense guide to where to spend your limited time and get…
Law firms that post every week on LinkedIn generate 18 times more impressions per post than firms that post sporadically. Here's what the data from 25 Belgian…
When Payflip announced itself as the next meal voucher provider in Belgium, they didn't just count on a few press releases to spread the news, but they used 29…
We analyzed 488 LinkedIn company pages over 12 months. The answer to "how often should you post?" surprised us. We knew consistency mattered but we had no idea…
Discover six leading European social media management tools as ethical, GDPR-compliant alternatives to American giants. These platforms offer advanced…
Looking for help to stand out on social media? Discover 12 social media coaches, from LinkedIn strategists to visual experts, who help businesses and…
Six social media trends SME's should take into account when attention is scarce and content is cheap. They may actually be a gift for B2B niche companies.
Here's how to show gratitude on your feed and strengthen your connection with your network on LinkedIn
Discover actionable steps to optimise your LinkedIn page as an accounting firm. Learn strategies for marketing, branding, and attracting the best candidates in…
Having problems with tagging people or organisations on LinkedIn? Here's how to tag someone in a post, a comment, and an image, both natively on LinkedIn and…
You can now mention almost every personal profile in the LinkedIn posts you schedule via Willow. This makes us one of the first social media management tools…
We shared 180 LinkedIn posts about our case studies in 20 days. Here's everything we learned from that experiment.
Discover how top Belgian accounting firms like Godderis, Persona, and Vandelanotte are using LinkedIn to attract the right people. Learn key strategies from…
KPN teams up with Willow to simplify social media for Dutch SMEs. Through the IRMA platform, entrepreneurs gain smarter, easier tools to grow their online…
Here are 8 Belgian legal experts crushing LinkedIn with proven strategies. Learn their tactics to boost your own personal brand on LinkedIn as a lawyer or…
Boost your LinkedIn reach and impressions with these actionable tips on how to increase post reach on LinkedIn. Get noticed today!
Only 1% of your following is actively job hunting. The rest need a reason to remember you. Here's how recruitment firms can use social media to build a…
Explore the best social media channels for law firms, how to pick the right ones, and proven legal marketing strategies to grow your practice. The key is…
These 8 legal professionals have turned LinkedIn into a powerful tool for branding, business growth, and thought leadership. Their success stories show how…
Law firms face the challenge of standing out in a competitive, digital-first world while staying compliant with strict ethical rules. Social media coaching…
The Belgian-Luxembourg Chamber of Commerce (BLCC) and Willow are going to work together to help smaller B2B teams with social media.
Generating leads on social media isn't about ads and gimmicks. For B2B service firms, it's about building trust through valuable content until prospects reach…
Learn why it's important to be authentic on social media. Discover how to 'be human on social media' in your communications and engagements.
Employer branding strategies to enhance your employer branding on social media and attract top talent.
Discover 17 online hotspots for B2B businesses to target their audience using social media, identifying ICP, and strategies for effective outreach.
Learn how to get your content noticed on LinkedIn with proven strategies, increasing engagement and visibility for your business or thought leadership.
How can HR use social media to enhance engagement? Discover an effective social media HR strategy and top trends.
Explore personal branding for CEOs, the importance of thought leadership content, and tips for leveraging LinkedIn to enhance your brand.
Discover 8 storytelling frameworks for social media storytelling that will help enhance your brand's presence and engage your audience effectively.
Enhance your personal brand as a consultant by leveraging effective strategies for LinkedIn and revolutionary social media management tools.
Explore how employee advocacy on LinkedIn can enhance your brand and learn how to run an employee advocacy campaign effectively.
Explore personal branding for solopreneurs through social media coaching and LinkedIn strategies for effective thought leadership.
Explore the common social media struggles in 2025, including challenges for SMEs on platforms like LinkedIn, and learn how to overcome them.
Leverage social media for lead generation through value-driven content, diverse formats, and strategic engagement with tools like RogerRoger.
Learn how to use social media for brand awareness. Explore key strategies that enhance your brand's visibility and engage your audience effectively.
Here's a breakdown of what we learned from our first Product Hunt launch and what this launch means for you.
AI agents are the perfect solution for B2Bs who want to maintain control, create social media content effortlessly, and scale their online presence affordably.
Implement these effective strategies to grow your LinkedIn company page, engage your audience, and leverage employee and customer networks.
How to find good hashtags to use, and how many hashtags to use on different social media platforms.
Recruiting on social media, particularly LinkedIn, involves strategic relationship-building. Learn common mistakes and how to present engaging content.
Learn effective content repurposing strategies for social media. Discover how recycling content can enhance your online presence.
Learn how social media marketing for consultancies can build trust and engage prospects effectively, nurturing leads and enhancing client relationships.
Learn how to create a social media post from your social media plan and boost your overall strategy with engaging content.
Without understanding the importance of social media, SMEs risk losing customers. Learn why social media marketing matters for your business growth.
Discover the benefits of outsourcing social media for SMEs. Assess your options to see if outsourcing social media management suits your business needs.
Why is employer branding important? This post discusses why employer branding matters in attracting talent, reducing costs, and retaining employees.
Learn how to create a social media plan that drives engagement and boosts your social media marketing efforts in just five easy steps.
Discover what to post on social media with content inspiration that enhances your brand and engages your audience effectively.
Developing a thought leadership strategy is vital for SME growth. Learn how to establish your expertise and connect effectively with your audience.
Explore 9 impactful social media marketing strategies for law firms to boost client connections and effective social media management.
Do Boosted LinkedIn Page Posts perform better than Sponsored Content Ads? The answer may not surprise you.
Your success on social media is tied to your business goals. This guide breaks down which KPIs actually matter for brand awareness, audience growth, website…
A practical getting-started guide to Instagram for business — set up a professional profile, decide what to post, and build a weekly rhythm that turns followers into clients and hires.
Discover how to use Google Trends for B2B marketing to enhance your strategies and connect better with your target audience.
Recently Google joined forces with the Antwerp company, a nice validation. Curious about how a Belgian player managed to convince the American search engine…
We recently added the option to work with RSS feeds to spice up your social media content. And although RSS has been around for over 20 years, it's still…
Here is the list of most influential Belgian entrepreneurs and business owners on Instagram. Oh, one last thing, to check out their account and start following…
3 lessons that every small business and startup can learn
Het Antwerpse Willow schreef een algoritme dat het bloggen en posten automatiseert.
Google invests an unmentioned amount in the young Antwerp agency Willow to ensure that Google's products are also accessible to SMEs for efficient digital…
Today marks the end of my week with the Contento crew in the United States.
Celebrate your employees through engaging employee spotlight posts that enhance employee recognition and highlight your staff on social media.
Harness the power of social media content for real estate. Learn to curate engaging posts and create a content calendar for maximum impact.
Discover the balance of traditional marketing vs digital marketing. Explore social media strategies, brand marketing, and even AI marketing in this guide.
Discover how to make carousel posts on Instagram easier with Willow’s new feature for scheduling and publishing engaging carousel posts.
Learn about three common social media marketing mistakes by companies and how to avoid them to boost your brand’s online presence effectively.
Elke digital native heeft wel al gehoord van social media platformen zoals Buffer of Hootsuite.
Originally appeared in Dutch in De Tijd.
Explore strategies to increase online visibility for lawyers using social media and engaging content to attract and inform potential clients.
Discover essential personal branding strategies for HR professionals to enhance visibility and credibility on LinkedIn and beyond.
Personal branding for consultants is key to attracting quality clients and establishing thought leadership in the industry. Learn how to implement effective…
Entrepreneurs deserve to be put in the spotlight. On today's agenda aren't Bill Gates or Elon Musk, but promising start-up companies from Belgium targeting…
Learn how to write compelling social media captions with AI-driven tools. Enhance your posts and engage your audience effectively.
B2B social media marketing for service providers isn't something you fix with an influencer. But what is the solution? Discover five great examples here.
Discover 5 powerful lead generation tactics that proved successful for us. Leverage social media and strategies suitable for SMEs in your business!
An easy guide to LinkedIn Ads for beginners
Personal branding and social selling go hand in hand. Social selling is about using the power of your personal brand interact with your prospects on social…
Discover essential social media growth strategies and how to use AI for social media growth to enhance your online presence.
Hear ye! Hear ye! Contento is now Willow. I don't know if you've been catching the hints we've been dropping from time to time on social media and email, but…
Follow this step-by-step guide to set up your Google My Business profile and enhance your online presence effectively.
Explore key content curation tips that save time and engage your audience. Learn effective strategies for sharing value-driven content.
In the war for talent, social media marketing is crucial for accountants. Here’s how small firms can leverage it to attract top candidates.
These trends outline a clear direction for Content Strategists in small and medium businesses to get the highest bang for the buck while offering better…
Book a free demo and see how the Six Pillars framework, plus Willow Create, plus a dedicated coach, would look for your business.
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