Product updates / Q3 and Q4 2024
Product update

Short links open in under a second

In the second half of 2024, the short links you make with Willow got a lot faster.

Willow platform

Improved · 14 November 2024

Links shortened with Willow used to take around 25 seconds to open. They now open in under a second, between 150 and 250 milliseconds.

Learn more in the help center: Removing a tracking shortlink.

Also in the platform

  • Test: add to Willow through WhatsApp (30 September). We tried a small test with a few selected customers: upload pictures, links and text ideas to your Willow account through WhatsApp. We haven't taken it further.
  • A shorter warning when you duplicate a post (5 November). When you duplicate a post that was created outside Willow, the warning is now shorter and clearer.

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