About this course
Most people don't struggle with social media because they lack creativity — they struggle because no one ever showed them the basics in order. This course does exactly that.
Over ten modules we move from the ground up: deciding who you're talking to and what you want from social, turning that into a content calendar you can actually keep, and writing posts and captions that earn attention. From there we cover the fundamentals of each major platform — LinkedIn, Facebook, Instagram and X — how to grow an audience on each, and how to read the analytics so you stop guessing and start improving. By the end you'll have a strategy, a system for posting, and a way to measure whether any of it is working.
It's written for solopreneurs, business owners and marketing newcomers who'd rather spend ten focused minutes learning something useful than an afternoon lost in a feed. No jargon, no growth hacks — just the durable basics, with examples and templates throughout.
What you'll learn
Work through it in order for a complete grounding, or jump to the module you need most. Every lesson stands on its own.
- Define a target audience and set goals worth measuring.
- Build a content calendar — and keep it filled.
- Write posts and captions people actually read.
- Set up company pages on LinkedIn, Facebook, Instagram and X.
- Grow an audience on each platform, organically.
- Read your analytics and turn the numbers into action.