What the press and rankings say about Willow.

Coverage of our funding rounds, launches and partnerships, and where independent directories place us.

In the press.

Newest first. Each link goes to the original article.

Made in NL Gents bedrijf geeft korting om wegvallen kmo-portefeuille te compenseren HR Info NL Vlaanderen schrapt de kmo-portefeuille, Willow betaalt de 30 procent voortaan zelf IT Topics NL Vlaanderen schrapt de kmo-portefeuille, Willow betaalt de 30 procent voortaan zelf Data News NL Gentse Willow sluit strategische samenwerking met KPN De Tijd NL Jong Geweld | Ludwig Dumont (Willow): ‘Op donderdagen plan ik geen vergaderingen’ Trends NL Starter van de week: Will is uw virtuele socialemedia-assistent MM NL Willow presenteert virtuele social media-assistent Will Made in NL Gentse scale up Willow sluit partnership met Nederlandse retailgroep Optitrade Sifted The list: July’s hottest European seed investments Tech.eu Social media management platform and coaching service Willow raises €1.5 million Silicon Canals Belgium-based Willow raises €1.5M to make social media marketing accessible to SMBs; here’s how PUB NL Willow haalt 1.5 miljoen euro vers kapitaal op De Tijd NL PMV en Smartfin stappen in socialemediamanager Willow Bloovi NL Hoe Contento vervelde tot Willow en een scale-up werd Trends NL Starter van de week: Willow helpt dienstverleners met hun sociale media Bloovi NL Deze Antwerpse start-up wil samen met Google online advertenties toegankelijk maken voor de kmo-markt dVO NL Contento moet KMO-advertentiemarkt voor Google ontsluiten PUB NL Google investeert in KMO-bureau Contento Bloovi NL Hoe deze Antwerpse start-up social media bij kmo’s wil automatiseren Computable NL Contento laat social media werken voor kmo’s

Rankings and listings.

Where independent directories place us.

★★★★★
4.3 / 5 Based on verified reviews
See reviews on Trustpilot
European Purpose · reviewed 5 Oct 2026

Featured on European Purpose.

Listed as a Belgian AI social media system for professional-services firms, with the dedicated human coach singled out as the standout feature.

View the listing
ColdIQ

Listed in the ColdIQ tools directory.

Filed under Social Media Agents and Social Media Automation.

View the listing
Product Hunt · April 2025

Will launches on Product Hunt.

Our first Product Hunt launch: Will, the AI LinkedIn expert you talk to on WhatsApp.

View the launch

Partner and member pages.

Where partners, networks and investors list us.

Partner page Interpres NL Strategy and positioning meet visibility. Author page Jubel NL Legal news site where Willow contributes articles for law firms. Member page MediaNet Vlaanderen NL Willow’s member profile in the Flemish innovation network. Portfolio case PMV The Flemish investment company that backed Willow.

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“Besides the 1-on-1, my favourite part is the calendar view — that’s my daily dashboard of what’s going on and what’s upcoming.”
JM Jackie McIlroyCOO · United Codes