Pono is a recruitment and selection agency specialised in sales and marketing profiles for the medtech industry in the Benelux. Founded by Inge Neels, who brings a background in medicine and biomedical sciences, Pono focuses on finding the right cultural fit between candidates and employers.
The streak was just the beginning
When we first wrote about Pono in May 2025, the story was about consistency. Inge had posted on LinkedIn every single week for 56 weeks straight. That alone was impressive for a solo recruiter juggling client work, candidate searches, and a growing career coaching practice.
But consistency was only the foundation on which she built a real competitive advantage in the following year.
When content starts working for you
Inge has always written about what she knows: the reality of job searching in medtech, the awkwardness of interview processes, and the honest frustrations that candidates and hiring managers share but rarely talk about publicly.
That authenticity had been building trust for over a year. Her audience knew her voice. They expected honesty. And when she posted about topics that struck a nerve, the response was immediate.
Another post hit 30,285 impressions with 76 reactions and 23 comments. And in May 2026, her most recent standout post reached 51,410 impressions, drove 203 profile viewers, and added 13 new followers in a single go.
And that's not all. It drove over 300 people to the job post linked in it — 35 of whom applied. As a result, Inge could close the job opening well ahead of schedule and start interviewing.
For a solo recruiter's personal LinkedIn profile with no advertising budget behind it, those numbers are extraordinary. Most recruiters compete on outbound messages and job boards. Inge built a channel where candidates and hiring managers come to her. It helped her reach her targets well before the end of the year in 2025. And the impact goes beyond the business results: connection requests, real comments and people she's never spoken to reaching out to say her posts had made them reconsider their career.
The compound effect of two years of consistent, sharp content.
Still solo, still posting
Inge still runs Pono entirely on her own. That means every minute matters. Social media could easily become the thing that gets dropped when client work piles up.
Instead, Inge has built a system that works around her schedule. She published 91 posts in the past year: nearly two per week, every week, without gaps. She plans content ahead in Willow, often before holidays or busy periods, and uses the monthly coaching sessions with Kjell to brainstorm ideas and review what's working.
Now, you might think that Inge is a bit of a social media addict, but this couldn't be further from the truth. She uses it purely professionally. During holidays, she just schedules ahead and turns it off. Maybe that's what makes her so good at it?
That's what good systems do. They make consistency possible even when life gets busy.
What changed between the last year and now
The first Pono case study was about building the habit. This one is about what happens when the habit compounds.
In the first year, Inge learned what to post and how to maintain a rhythm. In the second year, the content matured. She found her sharpest angles: honest takes on recruitment culture, career coaching insights drawn from real conversations, and personal stories that her niche audience couldn't scroll past.
The shift from "posting consistently" to "posts that go viral" wasn't accidental. It was the result of years of coaching, testing, and learning what lands with a medtech audience on LinkedIn.
And here's a telling detail: even the Pono company page, which was never Inge's primary focus, grew by 24% in followers and saw impressions jump by 200% in the past year. When your personal content performs, everything around it rises too.
Before Willow, Inge had no system for social media. No prior tools, low experience, and a constant feeling that she should be doing more but didn't know where to start. Today, she plans content weeks in advance, writes posts that reach tens of thousands of people, and generates inbound interest from candidates and clients who already know her voice before they ever pick up the phone.
For a solo operator in a niche market, that combination of confidence and control is worth everything.