Farrow is a recruitment agency operating from Maastricht and Eindhoven, in the south of the Netherlands. Co-founded by Danny Poelen and Rob Hounjet, it places permanent staff for organisations across the country — from a single hire to full recruitment process outsourcing — across engineering, finance, healthcare, IT and facilities. Alongside its own brands it runs sister brands MOZA Executive Search and Spotlights in Belgium.
A recruitment agency that grew into a network of brands
Candidates don't search for a generic recruiter. An engineer wants to see engineering content. A finance professional wants finance content. A facilities manager wants something different again. Farrow understood this early, so it built a network. Beside the main Farrow + Dutch page sit 13 sector-specific brand pages — Healthcare, IT, Engineering, Finance, Facilities, Public, and more — each made for a different candidate and client audience. The aim is to be the most visible, credible name in every sector Farrow works in.
The people are part of the network too. Co-founders Danny and Rob, and six more team members, each post from their own LinkedIn profiles, so a vacancy reaches the brand's followers and the consultant's personal network at the same time.
Why posting everywhere by hand was never going to work
A brand network only works if every brand stays alive. Post on the main page when there's time, ignore the sector pages, and hope it's enough: candidates see a quiet profile and move on, clients start wondering whether you're still active, and the visibility you spent years building slowly fades. With around 44 channels to feed, keeping every one current by hand would swallow a small marketing team whole — or collapse to a couple of flagship pages while the rest went dark.
Danny saw this coming from the start. When Farrow joined Willow in 2019, the reason was practical: a way to manage multiple channels without multiplying the workload, so a new specialism could launch and start posting from day one rather than starting each page from scratch.
One marketing coordinator, forty-four feeds
Today the whole operation runs out of one place. Candy Townsend, Farrow's marketing coordinator, plans and schedules all 44 channels in Willow. A single content plan fans out to the right pages on the right networks: the IT vacancy goes to Farrow + IT, the Belgian role to Spotlights, the agency news to the main Farrow page.
The founders show up too, and that is deliberate. In the last 12 months Danny Poelen published 360 posts from his own profile and Rob Hounjet 193, and between them their personal profiles drew 54,511 engagements. Every successful placement becomes a post — a new AFAS adviser in healthcare, a new business controller for a municipality, a new head of marketing placed through MOZA. Each one is proof, in public, that Farrow fills roles.
Six years of showing up
Consistency at this scale is the hard part, and Farrow has held it for more than six years. In the last 12 months it published 5,560 posts, an average of 104 a week. In the busiest weeks that hit 155; in the quietest it never dropped below 64. Farrow has now published through Willow every single week for more than two years: 121 weeks in a row without a gap. LinkedIn carries the recruitment message, with Facebook and Instagram adding reach.
What the network produced
The results are strongest where it matters most. In the last 12 months the main Farrow + Dutch LinkedIn page generated 338,595 impressions, up 56.6%, and 49,474 engagements, up 153% on the year before. Its audience grew to 4,240 followers, up 16.3%. None of it came from advertising — it has been a steady climb rather than a one-off spike.
Growth spread across the whole network — not concentrated in one page.
More than their own brands
Two of the 44 channels don't belong to Farrow at all. Spotlights and MOZA Executive Search are external client brands, run through the same Willow account. Spotlights grew its LinkedIn audience 14% and its Instagram impressions by more than 500%; MOZA added 32% more LinkedIn followers. Farrow doesn't just manage its own social presence — it runs a content operation for clients too, with Willow as the backbone.
The practical win is leverage. One marketing coordinator runs a publishing operation across 44 channels that would otherwise need several people or an agency on retainer — and Farrow does it on a self-serve Willow plan. A new specialism can launch and start posting immediately, because the system to feed it already exists. Six years on, what started as a way to manage a few LinkedIn pages is the engine behind a multi-brand content operation publishing more than a hundred posts a week, every week, without stopping.
